Rico Lins +Studio was hired by H.Stern to create relationship material for mailing on the birthday of each client.



Created in

São Paulo, 2003-04



In addition to celebrating the date, the message of this commorative piece should reinforce perception of the brand as exclusive, valuable and durable. The star symbol, already associated with the H.Stern brand, was linked to a celestial zodiacal chart on which the birthday client could locate his or her sign with a magnifying glass that came in a silver-colored case. At the bottom of the cradle which accommodated the magnifier, the word YOU, printed in microscopic letters, was visible through the glass.