b_arco ON

Expanding its activities in digital media, the b_arco cultural center launched in April 2021 a platform dedicated to subscription online courses. +Studio was invited to develop the existing visual identity system for an exclusively digital environment.

In addition to the new brand, the project includes a series of animated audiovisual elements — from the platform’s launch campaign to its video and internet applications.

Go to the boat_on website and learn more.



Created in

São Paulo, 2020


Identidade + Web

The process of creating the logo follows the same pattern established in the visual identity project of b_arco Cultural Center, using the seal “b_” as the main graphic element that characterizes the b_arco on as an integral part of the b_arco family.

Opening vignette

Signature for videos

Art Direction: Rico Lins
Animation: Júlio Okabayashi
Sound track: Fil Pinheiro

Landing Page

Landing page for the launch of “Roteiro do começo ao fim, passando pelo meio” (“Itinerary from beginning to end, passing through the middle”) with Jorge Furtado, the first course available on the platform.


Social media