Português do Brasilb_arco
Continuing the visual identity project for the cultural center b_arco, + Studio expanded its applications in digital media, also reformulating the internal and external signage system. The sequence of the 2014 project reflects the institutional evolution of b_arco, the expansion of its activities and consequently its communication.
Client
b_arco
Created in
São Paulo, 2019
Category
Identidade + Sinalização + Web
The main graphic element introduced in this update is the initial b accompanied by the underscore, which is used as a seal to mark the different segments in which the b_arco operates.
Cores
Social Media
Informative screen
Wayfinding
Pictograms
Pictograms were developed especially for the new identity, using the seal and underscore as the guiding element of the shape.
Website
