In 2012, Sesc updated its visual identity, unifying its institutional communication across the country through an extensive implementation program throughout the organization – which included standardizing the use of the brand in printed materials, signage, vehicles, uniforms, etc.

We were invited to develop the brand’s declines for different areas of Sesc that, even though following the new guidelines, needed their own identification.

Five signatures have been developed with their respective application manuals as shown here.