Português do BrasilPalabras imaginadas
As an integral part of the Madrid Open Graphics event, the City Council, Foro por Madrid, and Asociación Iberoamérica Diseña presented the exhibition “Imagined Words/Graphic Reading” at Matadero Madrid in 2024. Starting from a list of randomly defined words in Spanish or Portuguese, dozens of designers were invited to select one and create a poster using exclusively that chosen word.
Client
Foro por Madrid + Asociacíon Iberoamérica Diseña
Created in
São Paulo, 2024-2025
Category
Poster
The word OCTAHEDRON was my starting point for creating a composition with sample typefaces joined by a continuous line that forms the figure of an irregular octahedron.
Continuing the project, in 2025 I was invited to participate in the second exhibition of the series. This time I chose the word RAMONEAR — a Spanish verb meaning “to graze on the leaves and tips of branches of creeping plants” — as my starting point for creating a composition with letters formed from leaves and branches of shrubs drawn by animal bites.
The relationship between word and image is a central issue in the creation of a poster, and the project deals with this dialogue in a playful and unusual way.
The third exhibition in the Imagined Words series took place in October 2026 at the Casa del Lector in Matadero, Madrid. In this edition of the project, I chose the word RED, whose three letters, in red, are captured by a gigantic web. This is another initiative of the Asociación Iberoamérica Diseña, the Foro de Madrid, and the city council, with international participation.
