An independent producer focused on the cultural market with an emphasis on the performing arts, the coloquial expression ‘well living’ connotes pleasure and quality of life. Boa Vida carries in its name a playful attribute of empathy and pleasure, starting point of the brand concept and its resulting animated signatures. Adopting a low impact application system, its visual identity is solved primarily in electronic format, reducing printed materials to business cards and a series of stickers of varied colors and formats.