{"id":3372,"date":"2015-09-10T19:23:47","date_gmt":"2015-09-10T19:23:47","guid":{"rendered":"http:\/\/www.ricolins.com\/?post_type=portfolio&#038;p=3372"},"modified":"2021-01-12T16:12:20","modified_gmt":"2021-01-12T19:12:20","slug":"museu-da-casa-brasileira","status":"publish","type":"portfolio","link":"https:\/\/www.ricolins.com\/en\/portfolio\/museu-da-casa-brasileira\/","title":{"rendered":"Museu da Casa Brasileira"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;65&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;4068&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;step_2_3&#8243; shape_dividers=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h3&#8243;][\/vc_custom_heading][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"line-height: 1.5;\">The Museu da Casa Brasileira is a center of reference in the field of architecture and design. Created in 1970, it stands out nationally and internationally in these areas by promoting programs such as MCB Design Prize.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][uncode_share layout=&#8221;multiple&#8221; no_back=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Client<\/h4>\n<hr \/>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"page\" title=\"Page 31\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Museu da Casa Brasileira<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Created in<\/h4>\n<hr \/>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"page\" title=\"Page 31\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Sa\u0303o Paulo,\u00a02015<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Category<\/h4>\n<hr \/>\n<p>[\/vc_column_text][vc_column_text]Identity + Signaling[\/vc_column_text][\/vc_column][\/vc_row][vc_row container_width=&#8221;wide&#8221; bgcolor=&#8221;#ffffff&#8221; wide=&#8221;yes&#8221;][vc_column][vc_single_image media=&#8221;3373&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p>Among the activities of the MCB, there are temporary exhibitions and an agenda based on debates, lectures and publications on various topics such as urban planning, housing, creative economy, urban mobility and sustainability beyond the music project in MCB, which brings free musical performances in the mornings Sunday. Taken together, these actions bring to the MCB 100,000 annual visitors.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading]Identity[\/vc_custom_heading][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Developed by Rico Lins + Studio, the new visual identity is part of the process of restructuring \u00a0the communication area of the museum- which involved the development and expansion of channels of communication and interaction with your audience. Pursuing on the institutional position of the MCB, the project aims to enhance the perception of the institution forward its multiple audiences. The goal is to update graphically and set a standard visual identity that guarantees recognition and systematising the visual elements that characterise the MCB.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column align=&#8221;center&#8221; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3377&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3391&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3379&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3382&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_single_image media=&#8221;3383&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3392&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image media=&#8221;4626&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image media=&#8221;3386&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3385&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3387&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3394&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3395&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading]Signaling[\/vc_custom_heading][vc_column_text]<\/p>\n<p style=\"text-align: left;\">The new visual communication includes visual identity and signage, typographical definition and color palette to institutional materials, its implementation is being done in stages. Full deployment is scheduled for 2016.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column align=&#8221;center&#8221; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3396&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3399&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3398&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3397&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3400&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery el_id=&#8221;gallery-149035&#8243; type=&#8221;carousel&#8221; medias=&#8221;4067,4066,4065,4064,4062,3414,4060,4061&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_space=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; carousel_dots_inside=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;65&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;4068&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;yes&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;step_2_3&#8243; shape_dividers=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3419,"parent":0,"menu_order":47,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[285,358],"_links":{"self":[{"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio\/3372"}],"collection":[{"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/comments?post=3372"}],"version-history":[{"count":9,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio\/3372\/revisions"}],"predecessor-version":[{"id":102811,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio\/3372\/revisions\/102811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/media\/3419"}],"wp:attachment":[{"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/media?parent=3372"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=3372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}