{"id":2825,"date":"2015-08-26T15:53:31","date_gmt":"2015-08-26T15:53:31","guid":{"rendered":"http:\/\/www.ricolins.com\/?post_type=portfolio&p=2825"},"modified":"2020-01-07T15:17:38","modified_gmt":"2020-01-07T18:17:38","slug":"the-real-thing","status":"publish","type":"portfolio","link":"https:\/\/www.ricolins.com\/en\/portfolio\/the-real-thing\/","title":{"rendered":"The Real Thing"},"content":{"rendered":"

[vc_row row_height_percent=”65″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” back_image=”4281″ overlay_color=”color-wayh” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”step_2_3″][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/1″][vc_custom_heading auto_text=”yes” heading_semantic=”h3″][\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”2\/3″][vc_column_text]<\/p>\n

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The poster for the Coca-Cola \u2013 50 Years with Art exhibition has the bottle made famous by Andy Warhol as its starting point and is printed in black on black. The only element in color \u2013 the title The Real Thing \u2013 transfers the true value of the brand to its communication: the color red and the slogan.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Saque Sagaz Promoc\u0327o\u0303es<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Created in<\/h4>\n
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New York, 1991<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Category<\/h4>\n
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Poster<\/p>\n

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