{"id":1771,"date":"2015-04-04T11:55:42","date_gmt":"2015-04-04T11:55:42","guid":{"rendered":"http:\/\/terawp.staging.wpengine.com\/?post_type=portfolio&#038;p=1771"},"modified":"2020-01-08T11:45:08","modified_gmt":"2020-01-08T14:45:08","slug":"linguagem_natura","status":"publish","type":"portfolio","link":"https:\/\/www.ricolins.com\/en\/portfolio\/linguagem_natura\/","title":{"rendered":"Linguagem Natura"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;65&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;2431&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;step_2_3&#8243;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h3&#8243;][\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_column_text]Rico Lins +Studio thinks of design as a tool for identity construction. The Natura Language project, a set of guidelines to define a creative course for the brand\u2019s visual identity, was developed in 2003 and 2004 in conjunction with Thymus Branding and is a good example of this approach.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][uncode_share layout=&#8221;multiple&#8221; no_back=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Client<\/h4>\n<hr \/>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p>Natura<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Created in<\/h4>\n<hr \/>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"page\" title=\"Page 14\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Sa\u0303o Paulo, 2003-04<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Category<\/h4>\n<hr \/>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p>Identity<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;2428&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div class=\"page\" title=\"Page 13\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 13\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: left;\">Essence, beliefs and values have become better expressed, bringing ethical attributes and brand awareness closer to diverse publics as well as integrating tools and communication actions.<\/p>\n<p style=\"text-align: left;\">Workshops were held for training and alignment with suppliers, partners, collaborators and managers of internal and external communication in addition to workshops for photographers, designers, journalists, architects, advertising agencies and strategic brand-language committees.<\/p>\n<p style=\"text-align: left;\">The foundations laid by the publication Natura Language are being implemented since 2004 in brand communication, advertising campaigns, institutional materials, events, relationship actions and new products in markets where Natura operates.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;2429&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;2437&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;2431&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]An example of these proposals can be seen in the communication materials for points of sale for the Natura Ekos France product line: a series of four posters introduced the product to the French consumer, identifying active principles, ingredients, the production process, including local social and cultural references. Printed on recycled paper, these posters would be reutilised in packaging and product presentation.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;2434&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;2435&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;2433&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;2432&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;65&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;2431&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;step_2_3&#8243;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2288,"parent":0,"menu_order":122,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[285],"_links":{"self":[{"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio\/1771"}],"collection":[{"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/comments?post=1771"}],"version-history":[{"count":4,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio\/1771\/revisions"}],"predecessor-version":[{"id":86600,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio\/1771\/revisions\/86600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/media\/2288"}],"wp:attachment":[{"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/media?parent=1771"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.ricolins.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}