{"id":1770,"date":"2015-04-04T11:55:03","date_gmt":"2015-04-04T11:55:03","guid":{"rendered":"http:\/\/terawp.staging.wpengine.com\/?post_type=portfolio&p=1770"},"modified":"2020-01-08T11:19:37","modified_gmt":"2020-01-08T14:19:37","slug":"panamericana_96","status":"publish","type":"portfolio","link":"https:\/\/www.ricolins.com\/en\/portfolio\/panamericana_96\/","title":{"rendered":"Panamericana \u201896 Graphic Design"},"content":{"rendered":"

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In 1996 Rico Lins developed marketing materials for the International Congress of Graphic Design sponsored by the school with the theme \u201cLocal vs. Global\u201d. Lins was creative director for the event and for the whole communications campaign which brought together eighteen designers, Brazilians and members of AGI-USA.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Client<\/h4>\n
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Escola Panamericana de Artes<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Created in<\/h4>\n
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Sa\u0303o Paulo, 1996<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Category<\/h4>\n
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Poster + Editorial + Promotional<\/p>\n

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The creative concept emphasizes\u00a0the plurality of expression in graphic design and included posters, catalogs, programs, folders, advertising campaigns for radio, animated TV commercials and advertising for magazines and newspapers. Each guest designer created a poster for the event.\u00a0In the catalog-invitation, the dimensions of the modular system allowed for zero paper waste and was the basis of formatting for the entire project. The catalog is composed of loose sheets with a portfolio and biographical notes for each participant.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

This work was part of the 4th Biennial of Design in 1998.
\nCreative Director: Rico Lins.
\nDesign and art direction:
\nRico Lins. Photography: Fabio Ribeiro.
\nGraphic production: Ricardo Aiello.
\nAgency: W\/Brasil, Sa\u0303o Paulo.<\/p>\n

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