The Real Thing

The real thing


The poster for the Coca-Cola – 50 Years with Art exhibition has the bottle made famous by Andy Warhol as its starting point and is printed in black on black. The only element in color – the title The Real Thing – transfers the true value of the brand to its communication: the color red and the slogan.

Client


Saque Sagaz Promoções

Created


New York, 1991

Role


Poster

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