In 2005, Pôle graphisme de Chaumont invited Rico Lins to mount an exhibition of Brazilian posters. The show was part of its annual program of international exhibitions and the first dedicated to Brazil.
Les Silos/Pôle graphisme de Chaumont
Chaumont, France, 2005
Poster + Exhibition
The “Brazil in Posters” project figured as the main graphic design event on the program for Brazil/France Year in 2005, recovering and revaluing the poster art produced in Brazil since the 1950s – from the 1st Biennial of São Paulo in 1951 to recent experiments in street-art and digital production.
Curated by Rico Lins with production coordinated by +Studio, the event was committed to systematizing and reflecting on Brazilian poster production as it introduced a substantial part of Brazilian graphics memory to the contemporary international scene. For the exhibition, which included a conference, workshop and parallel activities, +Studio created a set of communication and relationship materials.
In addition to the catalog of two hundred works with previously unpublished critical texts and essays, there was an exclusive, experimental edition of posters that superimposed digital printing, silk-screen and the rustic typography of traditional street posters which, in its final version, became the promotional poster for the event, printed in polychrome offset and large format silk-screen.
The clothespin was adopted as a core element of the project’s visual identity – a reference to a widespread manifestation of Brazilian graphics, the use of a string and pins to exhibit cheap literature in street markets and also to the ephemeral nature of the poster – and was reproduced in a variety of ways.